Following the footsteps of Foxy Bingo launch of their micros-site – Foxy Free Bingo, is their marketing campaign with some zany promo spots on the telly.  The ad features the voice of celebrity fox Foxy, who in his inimitable style introduces viewers to Foxy Zero as well as its concept.

The advert starts with the brand name of Foxy Bingo followed by Foxy’s well known white gloved hands as he asks in a voiceover  “Ok folks what can I give you that’s new and different?”  This is followed by a series of shots where he brainstorms, doodling several ideas.  He contemplates giving his players more jackpots, games and crisps [!] and discards them all.  After deciding to focus, he thankfully scraps the idea of calling the site Foxy Free and Foxy Nada and comes up with the concept of Foxy Zero, in his words, “it’s fun, it’s fresh and it’s FREE!”

Foxy Zero Bingo offers free bingo games 24 hours a day with real cash jackpots.  Tickets start at 2p with options on bigger jackpots where players can try bigger cash jackpots. Additionally, on offer are several game options with instant wins. The branding is great and with free bingo on offer as well as an engaging advert in tow, Foxy Zero is sure to hook in its target audience.  The Foxy Zero site will be interesting to track over the next few months to see what else they offer.

The move towards free bingo is a follow on from Cashcade, Foxy Bingo’s parent company, towards the ever-increasing free Internet bingo space; they already run Cheeky Bingo – another free bingo site.  The idea of free online bingo is to target new players and then up selling them to higher stake games on the sister sites.

If you haven’t seen the ad yet, take a look at it.  The Foxy Zero advert is being show on a television screen near you!