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On Tuesday, 2nd June, Playtech Limited and Betfair, the world’s leading online betting exchange, signed a Licensee Network Agreement, in which Playtech shall serve as the exclusive downloadable casino software provider to Betfair.
Immediately following the announcement of the agreement entered between Playtech and Betfair, the shares of Playtech climbed more than 10 percent on Tuesday.
In what it described as a major new licence agreement for the Company, Playtech will provide Betfair with its downloadable online casino product which will exist along with Betfair’s existing instant play casino. This licence agreement will help in expanding the online gaming options available to Betfair customers via a fully integrated solution.
Additionally, as per the licence agreement, Playtech will also serve as the bingo software provider to Betfair TV, the company’s free-to-air interactive gaming platform.
Mor Weizer, CEO Playtech, said that the Company welcomes Betfair to their licensee network and are excited to be working with a like-minded business which revolutionised the gaming industry.
Weizer said that Betfair’s decision to enter into the licence agreement was a significant endorsement of Playtech’s market leading gaming products. Further this partnership between Playtech and Betfair exemplifies the Betfair’s strategy of rapidly expanding its licensee base with tier one operators across all markets.
Betfair’s Managing Director, Niall Wass, added that the Company chose Playtech because, like Betfair, Playtech is the market leader in its industry, producing software which is at the cutting edge of gaming technology.
Wass further added that Playtech is the natural partner of choice of Betfair to support the expansion of the Company’s product offering, and that Betfair is looking forward to working with the development team of Playtech to provide exciting and innovative new online gaming experiences for the customers of Betfair.
Written for OnlineBingoReviews.com by Joy
Tags: Online Bingo Reviews, online gaming news |
