GTECH – Lottomatica subsidiary, re-branded its New Media & Sports Betting division in order to capitalise on the union of lottery and online gaming industries across the world. GTECH officially launched G2, the new brand name portal for its interactive gaming and sports betting services.
 
G2 joins GTECH companies Boss Media, St. Minver, Finsoft, and Dynamite Idea under one brand name, joining the expertise of GTECH and its lottery industry experience in the internet gaming world.

G2 provides a full range of end-to-end gaming services, game content and technology solutions to its customers along with marketing, player relationship and risk management, fraud prevention, responsible gaming, and community functions.

Atul Bali, G2 President said that igaming and sports betting are areas where there is tremendous growth for lotteries around the world. The Company’s worldwide lottery and gaming industry experience, coupled with its recent strategic acquisitions, uniquely position the Company to lead the industry in these rapidly-growing gaming segments. 

G2 is an integrated market-focused organization that can offer G2’s lottery customers igaming and betting products to facilitate growth in every aspect of the value chain today.

Jaymin B. Patel, GTECH President and CEO, added that GTECH has been working closely with its customers and customizing and delivering world-class interactive solutions for them for more than a decade. Working with lotteries such as Veikkaus Oy, Camelot, New Zealand Lotteries, An Post National Lottery, and Loterie Nationale in Luxembourg, G2 has built tremendous experience and capabilities in the interactive gaming space.

G2 is always investing in the future of its lottery customers, and with the acquisitions of Boss Media, Finsoft, St Minver, and Dynamite Idea, the Company has further enhanced its core capabilities in this high-growth area through the integration of new products, services, and content.

GTECH unveiled its new G2 brand at the European Lotteries Congress yesterday in Istanbul, Turkey.

Written for OnlineBingoReviews.com by Joy

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